News about our studio, our work and Creative Director, Adriana Longoria.
Adriana Longoria teaches typography at CEDIM The School of Design.
Adriana Longoria gives the commencement speech at the University of Monterrey’s 2024 graduation for the Art, Design and Architecture departments.
Feature on The Dieline: “The box's psychedelic design is also the perfect amuse-bouche for the gorgeous look of the colorful, marbled chocolates inside.
The Dieline featured Manao Chocolate’s branding & packaging design!
A conversation with past Ascenders winners
Join past TDCAscenders Adriana Longoria (2018—Monterrey, Mexico), Wael Morcos (2018—NYC), Fer Cozzi (2019, Buenos Aires, Argentina), for a conversation moderated by this year's judge Gail Anderson.
Watch the full presentations and conversation here.
Feature on The Dieline: “Dreamy enough to make you feel like you need to pinch yourself"
Our rebranding & packaging project for Suculenta got featured on the Dieline!
Featured in The World’s Best Typography, the 40th Annual of the Type Director’s Club
Adriana Longoria and the 2018 Ascenders were featured in The World’s Best Typography, the Type Director’s Club 40th Annual book. Adriana won this award for type-centric projects such as the branding for Cala or the font design, Domenico
The Monopolitan inverviews Latin American studios on strategies to try during the pandemic
The Monopolitan shares content on strategies that business can apply during this pandemic we’re going through. They interviewed 6 design studios throughout Latin America and asked us for our opinion on this as well.
Adriana Longoria participates in Tipografia Mexico’s 2019 conference
Caracter’s Creative Director, Adriana, participated in Tipografía México’s event, TMX 2019. The event focused on heritage in type. The work presented involved showing the roots behind our brand designs and how the heritage of our work informs our design decisions. This can be heritage from years ago, or it can refer to the evolution of processes. Video content coming soon!
Adriana Longoria invited to participate in the American University of the Gulf of Mexico’s Creativisimo 2019 event
The founder behind Caracter was invited to speak and give a workshop at Puebla, Mexico this past April 2019. Puebla’s Mexico-American University of the Gulf (UMAG) hosted a design conference called Creativismo 2019. The speakers involved Latin American designers and architects such as Felipe Taborda. Adriana spoke and hosted a workshop for the students about the importance of typography in Branding & identity design.
Adriana Longoria named as one of Type Director’s Club 2018 Ascenders
The Type Directors Club is extremely pleased to present the 2018 Ascenders, nineteen designers under the age of 35 who show remarkable achievement in typography, type design, and lettering. The board of the Type Directors Club had the difficult task of selecting this group from 230 outstanding designers from 39 countries.
Coolhunters features Adriana on Amantes de las letras Parte II / Letter Lovers PART II
This article covers Mexican creatives that are dedicated to typography, calligraphy and lettering. Many talented designers are mentioned, such as Gabriel Martínez Meave, Tipas-Type, Sindy Ethel, Said Dokins, Adriana Longoria and a few others.
Caracter featured in Communication Art’s Fresh section
The founder behind this Monterrey, Mexico–based design firm seeks inspiration from brands’ roots.
CommArts interviews founder Adriana Longoria about the branding studio’s artistic influences, favorite projects, work environment, approach, aspirations and philosophy.
Cala featured in Communication Arts Magazine
The branding identity for this Mexican interior design accessories company evokes a collaboration between the contemporary and the handmade.
Featured on Design Week UK: Caracter brands Mexican interior design accessories company Cala
The studio, based in Monterrey, Mexico, has worked on naming, branding identity design, copy, a custom typeface, art direction and photography for the brand, which works in collaboration with Mexican artisans to create interior design accessories.
Adriana Longoria featured in Graphis’ New Talent Annual 2016
Adriana Longoria received a Merit Award from Graphis Competitions for a Branding identity project during 2016.