THE BRIEF
Solara is a Dallas-based brand dedicated to creating custom lighting and ironwork pieces for homes all over the United States. They came to us with a brand and a general concept and aesthetic. The problem was they weren’t 100% content with their branding, so Caracter evaluated the material. We suggested to refine the logo and tagline and create a new wordmark that communicated more elegance and sophistication.
THE RESULT
Happy clients with a completely unique brand with elements that can be used on different media such as signage, web design and editorial design.
WHAT WE DID:
— Rebranding: Symbol Refinement, Custom Wordmark Design & Web Design Refinement
Design Direction: Adriana Longoria
