THE BRIEF

Borenia is a welcoming residential project for young families. We were contacted by their development team during the initial phase of the project. Upon studying the architectural concept, we were inspired by the warm use of bricks, the curves in the building and the organic addition of plants and natural landscaping.

THE SUN

The name Borenia comes from words that mean “north” and “sun.” The building is housed between mountains, surrounded by greenery. This is why the branding identity uses a symbol, which depicts a lighter sun rising in the East above the mountain, and a darker sun setting in the west below the mountain. These mark the special moments of the day the residents will spend their time at home.

BRAND SYSTEM

The customized wordmark borrows the symbol’s arrow. When used by itself, the symbol keeps the arrow to create a compass metaphor. The rising and setting suns create a grid that frames the elements to give consistency to the brand’s system.

CUSTOM DETAILS

Borenia’s stationery uses custom details to emphasize the brand’s premium experience. For example, the business card can be inserted into the folder and is held in place by the suns. Embossed details and labels also give the brand a customized, high-end feel.

CLIENT SATISFACTION

“Mi experiencia con Caracter es extremadamente satisfactoria, son garantía que el proyecto que generes con ellos será creativo y original. Ellos nos crearon una marca e identidad para un desarrollo multifamiliar y desde el principio le dieron el enfoque que necesitábamos.” / “My experience with Caracter is extremely satisfactory, they guarantee that the project you create with them will be creative and original. They created a brand and identity for a multi-unit development and since the beginning, they gave it the focus we needed.”

— Carlos, Co-owner of Borenia

WHAT WE DID:

— Naming

— Branding

— Editorial Design

Design: Caracter

Design Direction: Adriana Longoria

Design Support: Regina Kaún & Sara de León

Photography: Adriana Longoria