THE BRIEF

Rila is a brand that’s completely dedicated to providing supply to keep your riding equipment clean and safe. If your bike is at its best, that means you can go out there and confidently explore your limits.

INSPIRATION

This brand design was inspired by clean elements and letterforms, combined with hip bubble graphics that allow for playful moments on merch, labels and social media.

PACKAGING

We worked on a simple system that allows users to easily recognize the product they’re purchasing and its use. Soaps are represented by a bright neon yellow, whereas degreasers use a fiery orange. The ready-to-use products have black labels with colored accents, and the concentrated products are reversed, with color backgrounds so the two never get confused.