THE BRIEF

Comaluna was looking to create their Christmas packaging inspired warm, cozy villages.

CONFLICT

Since the store is located in Monterrey, Mexico, we didn’t think a typical snowy Christmas village would fit the concept too well (since we don’t get a lot of snow here in Monterrey).

SOLUTION

Since the pastry store is located in the cutest part of Monterrey, a neighborhood colloquially known as Tampiquito, we decided that this would lead to our village-inspired design.

Tampiquito was reborn through colorful illustrations that formed a modular design system that was then adapted to different packages.

THE DESIGN

The colorful surroundings around the store show local architecture styles with arches, decorative blocks, balconies, patterns and cacti. By adding a Christmas sentiment to the scenery, we were able to achieve the village concept while keeping it local. This was then embodied in all of Comaluna’s packaging, such as bags, boxes, the window display, social media material and gift tags.

PACKAGING DESIGN

While designing the packaging system, we tried for each product to have its own design. This allowed the collection to not feel too repetitive, but also to allow customers to appreciate different areas of the fictional neighborhood in each package and product. Different sizes allowed for unique designs as well, fitting distinct parts of the system that, when seen as whole, depict the full village.

THE NEW STORE

The idea throughout the collection of packages was also to highlight Comaluna’s storefront in the village design. Comaluna had recently opened in this location, so part of the objective was to make it known that the store can be found in Tampiquito. For this reason, we also added the address in large display type, inviting customers to visit.

WHAT WE DID:

— Illustrations

— Packaging Design

Design: Caracter

Design Direction: Adriana Longoria

Designers: Adriana Longoria, Esteban Fuentes and Mariana Euan

Photography: Last 4 by Salt Pepper Studio