Habits Proteins by Sofia Torre

We helped Habits, a vegan protein superpowder, develop their brand identity design. This project involved naming, branding and packaging design for a brand that strives to create better, cleaner and simpler supplements for those looking to achieve healthier lifestyles.

Naming & brand manifesto

The whole process is inspired by this manifesto that talks about the importance of humans creating habits and how everything is a process. If we repeat certain behavior over and over again, we eventually develop routines.
This is where the name Habits comes from, because everything this brand does and will do revolves around the idea of combining these products with consistent healthy behavior to achieve your overall goals. This is why the Brand Manifesto became an essential part of the brand elements and is used as a graphic pattern. You can see an example of this on the tote bag, which is meant to be a reminder throughout your day, like when you go to the grocery store to pick your food for the week!

THE SYMBOL

This symbol represents hours in a day, days in a week, weeks in a month, months in a year… and how all the small steps you take add up to create results.

Habits Protein Branding Identity Design by Caracter Studio.jpg

The branding system Caracter created was used on the sachet version of the products. The Habits team created an individual portion of the protein which shows how the packaging can easily adapt to different formats, and how the team was able to understand their brand in order to continue developing and creating by using their brand guidelines!

BRAND COLLATERAL

All of the brand’s element are used throughout different areas of the collateral, such as the icons, the emblem or symbol, the wordmark, the slogan, the brand manifesto, etc. Together, the pieces inform and remind the users to continue their positive habits and eventually achieve the healthy lifestyle they strive for.