THE BRIEF
Aló Café came to us looking to create a brand inspired by the world’s great coffee experiences. With a vision of renovating a historic house in the center of San Pedro, Monterrey, they wanted a fresh, cool coffee shop to attract local passerby.
SOLUTION
Caracter took an approach of looking at this brand as a fun, fresh space to give this historic area a cool yet authentic, warm yet sophisticated vibe. We wanted the brand to be playful, inclusive and dynamic to attract a crowd that knows good coffee and quality.
DESIGNING THE WORDMARK
We proposed different variations of wordmarks to begin with, and the client had a special interest in scripts. So we sketched out different ideas and kept polishing, until we arrived at a funky, syrupy script. This was a great base for a wordmark that could later on switch out the O for different illustrations that represent the coffee shop’s aesthetic, like its iconic flower or coffee bean.
WHAT WE DID:
— Branding
— Packaging Design
— Artwork Design
Design: Caracter
Design Direction: Adriana Longoria
Designers: Camila Garza, Agustín Guzmán, María Paula Valdés, Lizeth Montemayor
Project Photography: Diego de la Rosa
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