Architecture design and photograph by Sittum Arquitectos
THE BRIEF
This team came to us wanting to develop a completely new, innovative brand for a concept store in Artz Pedregal, Mexico City.
THE SOLUTION
Looking to emphasize this store’s selection of distinct pieces for fashion enthusiasts, we developed a brand that felt different than its competitors. Instead of looking for “common ground,” or things that you find similar to others, we go in another direction and celebrate uncommon ground. Those looking to express their uniqueness are most welcome at Uncommon Ground.
TYPE DESIGN
This type design by developed by Esteban Fuentes and directed by Adriana Longoria is what brings this brand to life. It is used throughout the identity in areas such as wayfinding and brand collateral. The unique ligature found in the brand name give the brand recognition throughout its communication.
Architectural design by MYT+GLVDK.
WHAT WE DID:
— Naming
— Branding
— Type Design
Design: Caracter
Design Direction: Adriana Longoria
Designer: Esteban Fuentes & Adriana Longoria
Architecture & some brand rework: MYT+GLVDK
Photography: Alonso de Bejar
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